THE BOOK

Starting & Managing Your Business

JEFFERSON DENNIANDRUS GROUP, INC ・ COPYRIGHT 2026

Whether you are a novice, layman, or multi-degreed university graduate, Starman’s Business Guide provides a segment-by-segment guide through every component of starting, operating, and managing a business — saving you hours of reading and re-reading management textbooks.

Grounded in 60 years of executive experience, this is a reference book designed for future generations of leaders who operate with responsibility, think beyond quarterly targets, and build companies designed to endure.

I. EVALUATING THE BUSINESS

Deciding on a business, business plan formatting, selecting your concept, and strategic evaluation techniques.

II. BEFORE YOU START

I. EVALUATING THE BUSINESS

Financing, organization structure, licenses, insurance, communication tools, and buying a franchise.

III. OPERATING PITFALLS

IV. PHENOMENAL FOUR PRINCIPLES

Location & leasing, accounting, e-commerce, marketing, managing employees, and expansion strategy.

IV. PHENOMENAL FOUR PRINCIPLES

Human relations, problem solving, conflict management, group development, and communication mastery

Starman's Business Guide

Starting & Managing Your Business

JEFFERSON DENNIANDRUS GROUP, INC ・ COPYRIGHT 2026

I. EVALUATING THE BUSINESS

I. EVALUATING THE BUSINESS

I. EVALUATING THE BUSINESS

II. BEFORE YOU START

I. EVALUATING THE BUSINESS

I. EVALUATING THE BUSINESS

III. OPERATING PITFALLS

IV. PHENOMENAL FOUR PRINCIPLES

IV. PHENOMENAL FOUR PRINCIPLES

IV. PHENOMENAL FOUR PRINCIPLES

IV. PHENOMENAL FOUR PRINCIPLES

IV. PHENOMENAL FOUR PRINCIPLES

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